The Bandung Tourism and Investment Board is a non-for-profit agency dedicated for Bandung and West Java province's tourism and direct investment, which are the key sectors endorsed by regional government and the implementation of greater Bandung metropolitan area as designated service-oriented urban area. The mission of the Board is to develop and champion tourism and investment, so as to build the sectors into a key driver of economic growth for Bandung.

The Bandung Tourism and Investment Board was first established with the mandate to promote Bandung and West Java as a greater tourist and investment destination. The thinking of the Board then was that an organisation was needed to coordinate the efforts of entities in all industries in promoting the overall image of the destination.

With its strategic tourism and investment units covering the key purposes of visit by tourists and investors, the Bandung Tourism and Investment Board will work towards revitalising traditional segments ranging from sightseeing and attractions to business travel, as well as actively tap into emerging segments such as healthcare and education services.